The Brian Sullivan Blog
  • April 4, 2009 09:43 AM EDT by Brian Sullivan

    Retailers Beginning To Tell A More Positive Story

    Are retail stocks beginning to tell a more positive economic story?

    The economy is soft and consumer spending is cold, but something interesting is happening in the stock market: many consumer-related and retail stocks are hot.   While stocks as a whole have done reasonably well in the past month, retailers are outperforming the broader market.

    Believe it or not, there are 41 retail and restaurant companies with market caps more than $1 billion dollars whose stocks are up more than 10% this year alone.   Below is the Retail Holders ETF (RTH) compared against the S&P 500.     While the ETF is far from its 52 week high, it has made a nearly $20 turn off the March lows and on a relative basis has topped the broader market this year.

    retail-comp1

    Shares of Best Buy are now up $18 per share since I made the bullish case for the company back on December 4th.   But it's not just the electronics retailer that is doing well.  Many retail shares are higher in 2009.  Look at these names and their year-to-date percent change:

    • Aeropostale (AERO) +75%
    • Buckle (BKE) +61% (and up since I wrote about the company back in June of last year)
    • Brinker  (EAT) +58% (parent company of restaurant chain Chili's)
    • Big Lots (BIG) +54%
    • Nordstrom (JWN) +46%
    • Williams Sonoma (WSM) +45%
    • Tempur-Pedic (TPX) +28%

    Notice in the group above that there are a variety of companies higher, not just one group or price-point segment.   Higher end retailers such as Nordstrom and Williams-Sonoma are doing well right alongside discount retailers such as Big Lots.

    Even some of the hard hit automaker shares are beginning to turn around.   Check out the american despository receipts of Honda:

    honda1

    This stock turn is happening even as the automakers post absolutely horrid sales.

    There are two possibilities: the retail run is merely an oversold bounce, or investors are betting the worst is behind us.   We should know the answer very soon.   As you can see from the chart below, the RTH is about to make a test against its 200 day moving average.   If the ETF can break above it and stay there, it would provide an extra boost to the economic optimism story.   If it fails, it may confirm just an oversold bounce.   Either way, retailers may be the segment to watch in the market in the near term.

    advancedchart2

Corey in GA

I think the retail sector gains are an oversold bounce. I think you have investors taking up the slack as many smaller investors have sold off everything left and decided to get out of the market. Best Buy in particular as well as many others may be enjoying the prospects of less competition due to bankruptcy. With no Circuit City, people may be looking for competitors with which they are not familiar or simply shopping Best Buy with less comparisons. It may less an indication of sector health than a result of the same low confidence among a smaller group of retailers. I haven't checked, but maybe the increases are among those retailers that are expected to "win" (i.e. not go bankrupt) at the expense of the remaining retailers. The retailers in the RTH ETF may be mostly those picked as winners, while other retailers may be down much more as those chosen as most likely to fail. (Hey, maybe I should pick a few losers and take out some CDSs! :) ) The comments above indicate the other pressure against retail spending, the reduced availability and higher cost of credit, trends that appear to be continuing. Add that to the fear of income loss created by increased unemployment, and you have a recipe for continued hardship among retailers.

April 6, 2009 at 8:11 am

Cindy

Got an interesting letter from First Bankcard company who with we've held a credit card for over twenty years. We have not carried a balance for the past ten yrs but use it for online purchases and other small purchases. The letter read that we had been "selected for inclusion in a new pricing initiative". What that meant was they were raising the APR to 17.9%, a significant increase. My husband called the company demanding to know the exact reason for the rate change since we've been in such good standing with the company for so many years. He was told that we really weren't "selected", in fact, ALL credit card holders were receiving this same letter and rate change. At my husband's request and threat to close the acct, they allowed us to keep our current low rate. It makes no economic sense to punish those of us who have kept our records clean. Seems like these companies are going to put themselves out of business by doing so.

April 5, 2009 at 1:57 am

matt

The trend looks good but how will the impact from credit card companies tightening up the credit play out in the long run. Today I became a victim of one of the bailed out credit card companies. As with most that have recently canceled their credit cards because of excessive rate increases for no reason I too had to make that decision. What does this mean to me and others like me, fewer purchases! I had already cut back quite a bit but now will cut back even more. So much for the politicians stimulus plan. To bad attorneys have not figured out how to file suite against the CC companies that have created a negative impact on all us hard working pay on time folks that just took it on the chin.

April 4, 2009 at 8:29 pm

matt

The trend looks good but how will the impact from credit card companies tightening up the credit play out in the long run. Today I became a victim of one of the bailed out credit card companies. As with most that have recently canceled their credit cards because of excessive rate increases for no reason I to had to make that decision. What does this mean to me and others like me, fewer purchases! I had already cut back quite a bit but now will cut back even more. So much for the politicians stimulus plan. To bad attorneys have not figured out how to file suite against the CC companies that have created a negative impact on all us hard working pay on time folks that just took it on the chin.

April 4, 2009 at 8:26 pm

earle

This is definitly a good leading economic indicator. It supports the facts alaways known, that 90% consumers,regarding the general public,are financially responsible. Thanks Brian

April 4, 2009 at 4:19 pm

about this blog

  • Brian Sullivan joined FOX Business Network (FBN) in April 2008 as an anchor. He co-anchors the 10am-12pm ET hours of the FOX Business block. Prior to joining FBN, Sullivan served as an anchor for Bloomberg Television where he hosted the programs Morning Call and In Focus.

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