The Brian Sullivan Blog
  • January 15, 2009 09:48 AM EST by Brian Sullivan

    Josh Rosner's Open Letter to Bank of America CEO

    Josh Rosner of Graham Fisher penned an open letter to Bank of America CEO Ken Lewis.   Rosner is one of the smartest guys in the business and take a smart and humous tone with a clear message:

    Ken Lewis must not have listened if his parents told him what mine told me:

    -"Don't buy something you can't afford";"
    - "Chew before you swallow";
    - "You just got a new toy (Countrywide), you don't need another now (Merrill)".

    These are lessons our grandparents learned, our parents preached and we forgot. Now, unfortunately, our children will learn it too. Perhaps, for the good of the Republic, the Treasury and our nation's bankers will as well.  

    Back stopping Countrywide was premature, buying it was ego driven and, even at the time, buying Merrill seemed plain dumb.

    The whole Treasury approach is as dumb as taking equity warrants in a company you may decide is better off in reorganization. How can you teach market participants the lessons of the importance of risk assessment and responsibility if every time a banker blows up his firm you bail him out and then finance his next trade.

    Worse yet, Treasury bail's him out and allows him, without restriction, to use the money to play CDS, not to hedge and put risk back into the market but to speculate.

    We need to take large and aggressive action to stop a deflation but the crisis has moved to main street and we can't keep pretending that bank losses, which will begin to accelerate again (with rising unemployment and commercial losses) can reverse if only we use money to hide them.

    We keep hearing DC talk about "when we restructure we must better regulate the large banks". Hello!?, it has been 18 months since I began loudly calling for the SEC to require more detailed disclosures about the structured holdings of banks and warning of risks for the failure to disclose (see link at bottom). Disclosure is better than regulation and easy to achieve yet we talk as though the Fed and SEC need new powers to achieve these confidence inspiring and risk assessing disclosures.

Ra King

It would appear that the mafia, better known as the mob, took over the large banks a few years ago, and now that you know that, you can figure out the rest of the story.

January 18, 2009 at 1:44 am

Judy New Jersey

When BofA announced earlier they would cut 35,000 jobs, wonder how many will be lost in America? Why not go to India or China for a government bailout, seems that's where my job went, and I did not get a bailo ut, poor me.

January 16, 2009 at 6:50 pm

Jonathan

The bailout not withstanding, if you lost your job due to outsourcing in India, that might say more about the former employees than the employer.

January 16, 2009 at 3:26 pm

Kelly

Funny thing, when they started not requiring social security numbers (or other "citizen status") for their credit cards in 2007ish, that is when I pulled my account with them. That angers me how they keep purchasing, especially overseas, other banks with this "bailout" money; unfortunately, it does not surprise. I say cut all bailouts, let EVERYONE fail, and hit the reset button. Maybe that will finally be a kick in the pants to put some accountability and responsibility back into daily lives!

January 16, 2009 at 2:56 pm

Judy New Jersey

After BofA destroyed MBNA in a takeover, I lost my job of 8 years to techs in Hyderabad India. Too bad for me, I hope Ken Lewis and the rest of BofA goes down the tubes, but alas, my tax dollars are paying for them to continue their tirade on America, gotta love it.

January 16, 2009 at 2:28 pm

Kathy

We have become a sad country in the year of 2008. Greed is what got us into this mess. Big Banks and Big Corporations are looking for a Government hand-out. These Big Corporations had to get bigger and bigger. They did nothing for the middle class. (they charged high interest rates, they are not helping Home owners). They operate in foreign countries and could careless for the American jobs. People have to take an interest in our government and have a say what these greedy companies do too us. American wake up and demand CHANGE NOW!

January 16, 2009 at 10:41 am

Bob

BOA started their march to fame with the purchase of defaulted savings and loans at pennies on the dollar and the taxpayer paid the rest. They continue on this same march while the taxpayers take it on the chin. When BOA customers decide to return to their "trusted" local community banks we will indeed be headed in the right direction.

January 16, 2009 at 9:18 am

Patrick Norton

Bank of America "spirit rallies." "We want our associates to say, 'How do I catch their spirit? What do I do to deliver a new spirit to customers on a regular basis?" B of A come in like the Huns and say, ‘We are taking it over, you’re doing it our way.' They enjoyed generous salaries and lavish perks, from private golf course and fleets of corporate jets to yachts and vintage cars. Bank of America, based in Charlotte, N.C., is a no-nonsense, low-cost operator, it is also an acquisition machine, transforming itself from a small regional bank into a national powerhouse by imposing its will on the companies it swallowed. It has become a freewheeling spending and a secretive corporate culture that seems more like a cult, with its "spirit rallies." Senior managers of buy outs either swallowed a steep pay cut or found themselves out of a job. Bank of America, in contrast, outsourced their operating platform to Total System Services, which offered more features at a lower cost. They terminated all American workers and outsource to India and immigrants who work for lower costs. Now we are giving them a bailout to help our economy? Just have a few more "spirit rallies" and capture a few more souls; its obvious our politicians have sold their souls to you.

January 15, 2009 at 9:11 pm

Pam Knight

If ever you were wondering about the character of the institutions you support, observe carefully. If you don't like it, don't support it - close your account. There are MANY more small, community banks whose character is worth supporting. Remember, think locally, not globally! Let's support one another in our own little communities.

January 15, 2009 at 6:06 pm

earle

I wish that I could play "Devil's Advocate" with your peice . The only thought worth mentioning is Paulson whom is/was the "Grand Dark Knight" in deception with his deviate plans well defined with his cohorts in "Washington" to sell worthless warrants/FDIC in a knowingly soon to be Bankrupt Industry! The crimminality of it all is mind-bogglig,.. Thanks Brian

January 15, 2009 at 3:13 pm

Texar

BofA also bought a bank in China with TARP funds. Why isn't this front page news? After banking with them for 20+ years, I have divorced myself from Bank of Mexico/ Bank of China... and they'll never make another red penny off of me. I feel like a PATRIOT!!!!!

January 15, 2009 at 2:21 pm

about this blog

  • Brian Sullivan joined FOX Business Network (FBN) in April 2008 as an anchor. He co-anchors the 10am-12pm ET hours of the FOX Business block. Prior to joining FBN, Sullivan served as an anchor for Bloomberg Television where he hosted the programs Morning Call and In Focus.

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